There’s a new digital magazine in town- WhereNext!

WhereNext is Esri’s latest weekly online resource meant for executives and decision-makers in government and business. To subscribe (it’s free), go at the site at go.esri.com/wherenext.

In targeting these audiences, Marianna Kantor, Esri chief marketing officer said, “executives in business and government are under pressure to extract measurable value from the IoT, digital transformation, and other initiatives. One key to finding that value is seeing your organization spatially and understanding the patterns at play across locations. That’s the primary focus of WhereNext.”

Likewise, WhereNext “illuminates the ways in which location intelligence – relating to business assets, works, demographic trends, consumer behaviors, and more – drives faster, more effective decision-making.“ Written for government, business and private sector executives and decision-makers, WhereNext “brings valuable context to today’s technology trends while alerting executives to the forces that will challenge their organizations in years to come.”

WhereNext relies on reporting from veteran business and technology journalists and industry thought leaders as well.