ArcGIS just got into SalesForce after MapAnything, Inc. announced a new app called the MapAnythingR Connector for ArcGISR which will serve as a bi-directional integration layer between Esri ArcGIS and SalesForce. It will allow customers to access their ArcGIS mapping and location intelligence inside the MapAnything Platform.

MapAnything, Inc., the leader in geo-productivity, announced that MapAnythingR Connector will be available as part of the MapAnything Spring ’17 Release. Go here for a demo or a free trial. According to MapAnything, Inc., the MapAnything Connector will help SalesForce users:

• View and interact with Esri maps and data alongside their existing customer and business data, exposing new opportunities to drive revenue and increase efficiency.
• Improve decision making by aligning two core systems of record – the GIS system and the CRM.
• Make it easy for GIS professionals to share insights seamlessly with their counterparts.

According to John Stewart, MapAnything CEO, the initial launch of the MapAnything Connector for ArcGIS will focus initially on helping the 311 market by enabling SalesForce customers to consume ArcGIS content. In time it will be made available across SalesForce customers in Retail, Commercial, Real-Estate, Telecommunications and Economic Development.

Stewart added that “in addition to the launch, the new partnership between MapAnything and Esri brings the power of GIS to business users everywhere. As a result of this collaboration, field salespeople, customer service representatives, and service technicians using SalesForce will have access to solutions that will help them increase sales and make more informed decisions.”

On the other, Chris Cappelli, Esri Director of Global Sales and Business Development said “the MapAnything Connector for ArcGIS will be invaluable to municipalities and commercial businesses using Salesforce and ArcGIS since over 100,000 public sector clients trust Esri to provide GIS solutions for economic development and drive constituent engagement. . . and with the Connector, enable them to maximize return on investment from both GIS and CRM technologies.”

Stewart cited as an example the East Sussex Highways, partnership with CH2M/Costain, which was looking to modernize their IT infrastructure using Salesforce, and needed a seamless way to visualize their roads and assets in context to their constituents requests. Since deploying the MapAnything + Esri joint solution, East Sussex reduced its wasted field visits by 50 percent and resolved 96 percent of their contract-center requests exceeding their KPI baseline of 80 percent.